February 23, 2023

Glasses AR Try-on Ad with Ralph Lauren Case Study

Ad Partner

Teads is a global advertising platform that connects brands with audiences on premium publisher sites and apps through video advertising solutions. It offers a suite of outstream video advertising formats, including inRead, inBoard, and inGravity, which are designed to provide a seamless and engaging user experience.

Teads provides advertisers with access to over 1.9 billion unique visitors across the world and works with over 20,000 premium publishers. The platform leverages cutting-edge technology and data-driven insights to deliver effective and impactful advertising campaigns.

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Campaign for Ralph Lauren

Teads has been working with DeepAR for a number of years (see launch of Teads’ inRead AR article). Together we have been building webAR experiences that have been both pushing the boundaries of great customer experience and web performance. 

Ralph Lauren, a Teads client, aimed to leverage AR ads to enhance customer engagement and create interactive experiences for their Stirrup Collection that resulted in higher click-through rates and increased brand awareness.

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Performance

Teads has experienced great success with the use of the DeepAR SDK into its inRead ads for Ralph Lauren.

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Why DeepAR?

  • Hyper optimised webAR SDK for best in class Ad Performance
  • Simple to integrate SDK with great documentation 
  • Powerful webSDK with rich features; face filters, virtual try-on, overlays, video background replacement
  • An extensive library of free and paid-for AR filters and effects
  • A power Studio tool that allows you to create your own AR content for free
  • An experienced team based in Europe and the United States
  • A friendly, responsive and supportive Customer Success Team

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To get the full Case Study and understand more about DeepAR's Ad Technology, get in touch with our AR Ads Solutions team.

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